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    COFCO Brands Make Mid-Autumn Festival Gifts Release Time : 2012-03-20
    The Mid-Autumn Festival is just days away, and in conjunction with this holiday three major brands under the COFCO banner, Zicai, Great Wall and Le Conté, have all launched nationwide advertising and promotion campaigns, attracting large numbers of consumers.

    “Zicai,” China’s only domestic brand of high-grade natural vegetable oil, staged a “buy one, get one free” campaign. Customers who buy a 500ml bottle of Zicai receive a 50ml bottle of a different kind of vegetable oil as a gift and anyone who buys any Zicai gift box receives a set of 50ml samples (one bottle each walnut, safflower and hawthorn oil).

    “Le Conté,” maker of the finest chocolate made in China, has once again taken the “road to love” in line with their brand philosophy of “only for the one you love” in an advertising and promotion campaign with the theme, “Le Conté Chocolate Makes a Great Gift―Send Some to the One You Love.” From September 1-18 the company will be staging a new and innovative type of themed promotion in major cities across the country. The promotion strongly reflects the feeling of the holiday and features a number of different products to tie in with the holiday. Consumers also receive a beautiful and practical gift with each purchase (fancy Mid-Autumn Festival tin box, classic gift box or decorated serving platter).

    “Great Wall” wine also staged themed promotions across the country tied in with the Mid-Autumn Festival. Consumers buying Great Wall wine receive either a gift or discount.
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